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Both new packages contain a large set of English, Spanish, and international first names and nicknames covering more than 200 languages along with a host of additional features never before available on this scale.
These upgrades represent five years of development and one year of field research.
Some make better mousetraps. We make better databases.
Extensive R&D, fresh information sources, data provided in multiple ways so users have choices, and well constructed user guides, are among the benefits from Peacock Data.
Our products are often unique, typically have years of development and field testing behind them, and are fashioned to be the easiest to use regardless of user experience.
pdNickname: Matching and merging names can be tricky. How do you relate William Smith with Bill Smith? The answer is the new pdNickname 2.0. This database product can be utilized to match names that are dissimilar because one is a given first name while another is a nickname or other variation.
pdGender: Male and Female identification is essential for businesses and organizations. It allows you to send mail with a personal touch. Gender Coding also allows you to filter, map, and analyze your data based on this critical demographic. The new pdGender 2.0 lets you accomplish this in ways not before possible on this scale.
pdGeoTIGER: Location data plays a central role in decision making, from market analysis and risk assessment to targeting and customer management, and it is important precise GeoCoding information is employed from the start. pdGeoTIGER was developed to provide exactly this.
pdCensus2010: U.S. Census demographics are an indispensable tool for businesses, organizations, schools, researchers, students, and government. pdCensus2010 provides more than 150 of the most important Census 2010 variables in an easy-to-use format.
It has been five years in the making and tested in the field for one year—and the release date for pdLatino is summer 2014.
The product will contain three databases designed specifically for Hispanic/Latino names: Nicknames, Surnames, and Gender.
“It is a capital mistake to theorize before one has data.”
—Sherlock Holmes, A Study in Scarlet (Arthur Conan Doyle)
“If we have data, let’s look at data. If all we have are opinions, let’s go with mine.”
—Jim Barksdale, former Netscape CEO