Gender Coding

Gender Coding adds male/female identifiers to name lists. It is an essential list maintenance tool for many data management projects and allows for more personalized contact with customers and prospects.

Simple Input Requirements >> | Output Layout & Data Definitions >>

Our one-of-a-kind Gender Coding service matches your names against a 18,000+ record gender database resulting in very high match rates and exceptional accuracy.

Gender identification is essential for many businesses and organizations. It allows you to send mail with a personal touch. For example, instead of Mary Jones you can use Ms. Mary Jones or Ms. Jones. This is helpful because personalized mailings typically benefits from an increased response rate.

Genderizing also allows you to filter and analyze your data based on gender, often an important demographic.

This service is particularly suited for gender coding American and Americanized first names, nicknames, diminutives, pet names and variants as well as most ethnic first names and variations common in the United States.

What else is special about our Gender Coding service? To maximize results each file is checked before processing to look for problems. The input data is optimized for the best outcome.

• Adds male/female identifiers to residential lists
• Matches against our proprietary 18,000+ record gender database developed over more than 20 years
• American and Americanized names matched:
  • Given first names
  • Nicknames
  • Diminutives
  • Pet names
  • Variants
• Also gender codes most ethnic first names and variations common in the United States
• Allows you to send personalized mail
• Allows you to filter and analyze your data based on gender, often an important demographic
• Very high match rates and exceptional accuracy
• In about five percent of cases, matched names cannot be identified as either male or female and are labeled as unisex names
• Preprocessing Optimization:
  • Each file is checked before processing to look for problems
  • Input data is optimize for the best results
• Friendly return file
• Easy-to-read statistics on your Gender Coding service
• Next business day turnaround
• You will not find a better solution than Peacock Data proprietary Gender Coding list processing service—do not settle for less!

Gender Coding can be purchased using our online order form or fax order form. You will be able to select additional data processing services to be run at the same time.

Online Order Form >> | Fax Order Form >>

Notes

In about five percent of cases, Gender Coding matches cannot be identified as either male or female and are labeled as unisex names.

Gender Coding is provided free with NCOALink services.

Customers new to Gender Coding or Database Enhancement Services will want to review the many additional resources located in the Support section of this website.