Latino Append (New Service)

Latino Append is a new service that identifies which records in your lists are likely Latino or Hispanic.

Simple Input Requirements >> | Output Layout & Data Definitions >>

Do you need to know who on your lists are of Latino or Hispanic origin? This is where our new Latino Append service comes in.

This service rates each of your records as to how likely it is that the subject is Latino, Latina or Hispanic. Primary matching algorithms are based on the first and last name(s); secondary matching algorithms utilize the address and U.S. Census data.

Records are flagged with a multi-point scale providing the percentage chance of Latino or Hispanic origin.

NOTE: The pricing for this new service is kept low because it is in final development and testing stages. As part of the processing, we will be comparing our results with high-end individual and household demographics. We do this in order to tweak our database and algorithms. Once your data is returned to you, we will remove it from our server in accordance to our Terms of Service.

What else is special about our new Latino Append service? To maximize results each file is checked before processing to look for problems. The input data is optimized for the best outcome.

• New service
• Identifies which records in your lists are likely Latino or Hispanic
• Primary matching algorithms are based on the first and last name(s); secondary matching algorithms utilize the address and U.S. Census data
• Custom output field structures available at no addition cost
• Records are flagged with a multi-point scale providing the percentage chance of Latino or Hispanic origin:
  • 1 = Very likely Latino/Hispanic (95% chance or better)
  • 2 = More likely than not Latino/Hispanic (75-94% chance)
  • 3 = Medium likelyness Latino/Hispanic (26-74% chance)
  • 4 = Not likely Latino/Hispanic (6-25% chance)
  • 5 = Very unlikely Latino/Hispanic (5% chance or less)
• Preprocessing Optimization:
  • Each file is checked before processing to look for problems
  • Input data is optimize for the best results
• Friendly return file
• Easy-to-read statistics on your Latino Append service
• 5 business day turnaround in most cases

Latino Append can be purchased using our online order form or fax order form. You will be able to select additional data processing services to be run at the same time.

Online Order Form >> | Fax Order Form >>

Notes

Latino Append is a new service that can be ordered as a standalone process or along with any of our services.

Customers new to Latino Append or Database Enhancement Services will want to review the many additional resources located in the Support section of this website.